Advertising, brands and consumer behaviour: The Indian context (Record no. 48067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001697a 4500 |
| 005 - DATE & TIME | |
| control field | 20250328152930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250320b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353883928 |
| Price | 550 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Institute of Home Economics |
| 082 ## - DDC NUMBER | |
| Classification number | 659.10954 |
| Book Number | KUM.R0;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S. Ramesh Kumar and Anup Krishnamurthy |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour: The Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 266 |
| 650 ## - Subject | |
| Subject | Journalism |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | DDC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BINDING | Reference | Dewey Decimal Classification | Institute of Home Economics | Institute of Home Economics | 20/03/2025 | 659.10954 KUM.R0;1 | 26171 | 20/03/2025 | Books |