Integrated advertising, promotion and marketing communication (Record no. 47269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200145Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250212172815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 5591.06 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Institute of Home Economics |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donald Baack |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion and marketing communication |
| Statement of responsibility | Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Home Economics | Institute of Home Economics | 12/02/2025 | 25299 | 12/02/2025 | Books |